Abstract: With the changes in the geopolitical landscape evolving, the South China Sea issue is increasingly characterized by contention for discourse power in addition to those traditional disputes over islands and reefs. Presently, China's discourse power over the South China Sea issue is relatively weak, which is not conducive to resolving the issue within the institutional framework China has advocated. China's weakness in discourse power over the South China Sea issue is due to the interaction of the following factors: China's maritime power is not yet adequate, its traditional discourse system on the South China Sea is not broadly recognized, China is still rather weak in publicizing its discourse over the South China Sea issue, China's neighbors around the South China Sea have relatively low political trust on China, and major powers from outside of the region are making consistent discourse intervention and accusation on the South China Sea issue. The proposition of the 21st Century Maritime Silk Road initiative has provided both a new prospective and new thinking for China to enhance its discourse power over the South China Sea issue. It is imperative that we shall work hard under the initiative to constantly improve China's maritime power in the South China Sea, create a new discourse system on the South China Sea by focusing on developing regional economic integration, strengthen discourse publicity by promoting cooperation and exchanges, forge a new pattern in political trust by making efforts to mitigate the misgivings on the part of the neighbors around the South China Sea, and respond to discourse influence and suspicion from the international community with a more open vision.
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